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Products with a clear role
We shape proposals around eating occasions, shopper needs and the role each product can play in your assortment.
Chilled convenience for European retail
Your next chilled range starts here.
Source proven chilled products or create a private label range. We bring together product development, the right manufacturing partners and retail know-how to turn your brief into a product ready for the shelf.
About VitaShelf
Product ideas. Production expertise. Retail know-how.
VitaShelf Europe helps retailers and food brands source and develop chilled convenience products.
We connect your commercial brief with suitable manufacturing partners, bringing together product selection, recipe and packaging development, commercial planning and delivery coordination.
One point of contact keeps the project connected – from the first conversation through launch and ongoing supply.
Product sourcing
Find products and manufacturing partners that fit your range.
Private label development
Shape recipes, formats and packaging around your brief.
Retail supply coordination
Bring commercial requirements, production planning and delivery together.
Our products
Explore your next chilled range.
Explore chilled convenience concepts for different tastes, occasions and shopper needs. Product specifications, packaging formats and supply options are agreed for each project.
Can't see what you're looking for?
Tell us what is missing from your range. We can explore suitable existing products or develop a new concept around your brief.
From initial concept to retail-ready product.
Private label
Your brief. A range built around it.
Whether you are extending an existing range or exploring a new concept, we help turn your brief into a practical product proposal.
Together with manufacturing partners, we develop options around your target shopper, price point, recipe, portion size, packaging requirements, expected volumes and target launch timing.
Why VitaShelf
Built around the decisions that matter to retail.
A successful chilled range needs more than a good recipe. We connect product appeal with commercial requirements and practical production and delivery plans.
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Commercial thinking from the start
Target pricing, portion sizes, packaging and expected volumes help guide development from the first brief.
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The right production fit
We work with manufacturing partners to match product requirements with production capabilities and agreed quality specifications.
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One point of contact
We coordinate product, production, commercial and logistics requirements so you do not have to manage multiple partners separately.
How we work
From brief to delivery.
No formal brief yet? A category gap, target price or initial product idea is enough to start the conversation.
A clear process connects your commercial objectives with product development, production planning and supply.
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Define the brief
We agree the category, target shopper, price positioning, product requirements, expected volumes and launch timing.
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Select and develop
We source suitable products or develop new concepts with manufacturing partners, refining samples, recipes and packaging against your brief.
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Prepare for production
We coordinate specifications, commercial terms, production schedules and quality requirements with the relevant partners.
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Coordinate delivery
We agree delivery requirements and coordinate chilled logistics with manufacturing and transport partners.
Quality & supply
Clear requirements. Coordinated supply.
Chilled products depend on more than taste. Shelf life, storage conditions, packaging and delivery schedules all need to work together.
We coordinate these requirements with manufacturing and logistics partners, with responsibilities and specifications agreed for each project.
Agreed product specifications Defined quality requirements Coordinated cold-chain logistics
Let's talk
Looking for your next chilled concept?
Tell us what you are looking for – a product category, a private label brief, a gap in your current range or simply an initial idea. We can discuss suitable product options and the next steps.
Have a brief, a product idea or a gap in your range? Email our team.
partners@vitashelf.euFrequently asked questions
Our focus is chilled convenience, including wraps, prepared meals, soups, noodles, Asian-inspired dishes and grab-and-go options. We also discuss seasonal concepts and product briefs beyond the categories shown.
Yes. We work with manufacturing partners to develop products around your brief, including recipes, portion sizes and packaging. The scope, commercial terms and development timeline are agreed for each project.
We work with manufacturing partners. VitaShelf Europe brings together product sourcing, development and commercial coordination, giving you one point of contact throughout the project.
These depend on the product, manufacturing partner, packaging and development scope. Share your requirements and expected volumes so we can establish suitable options and timing.
We coordinate delivery requirements with manufacturing and logistics partners. Temperature conditions, shelf-life requirements, destinations and delivery schedules are agreed for each project.
We combine retail experience, assortment review and relevant product trends to identify potential additions to your range. Where sales data is available, we use it to help assess opportunities and refine proposals.